Christian Kimber is an award-winning fashion brand known for premium craftsmanship and understated elegance. In 2024, APC partnered with the team to reimagine their online store through a bespoke Shopify experience. The goal was to better reflect the brand’s personality while improving usability, performance, and conversion. From UX strategy to visual design and build, we delivered a modern site that feels editorial yet approachable—designed to support ongoing growth, storytelling, and seamless e-commerce functionality.